Who we are
Our website address is: https://ursmile.co.uk.
We are a Dental practice regulated by ICO, CQC. We keep and uphold a strict Data protection and information governance policy with all information collected by us.
Comments
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Cookies
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Who we share your data with
If you request a password reset, your IP address will be included in the reset email.
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where we send your data
Visitor comments may be checked through an automated spam detection service.
Manage your cookie settings
You get to control how we use cookies on each device and browser you use. These settings will apply to your current device when you use Chrome.
What are cookies?
Cookies and tracking technologies are small text files saved on your device when you use a web browser. Some cookies are essential for you to use our site, while other cookies collect data about your browsing habits. We use this data to give you the best experience.
We use marketing cookies to deliver ads we think you’ll like.
For example, marketing cookies let us show you personalised PayPal ads based on your interests.
We use performance cookies to understand how you interact with our site.
For example, performance cookies help us learn which parts of PayPal are the most popular and which parts we could improve for you.
We use functional cookies to customise your experience.
For example, functional cookies let us remember your preferences like language, country or region and text sizes.
We use essential cookies to make our site work for you, and as necessary to enable the features you request.
For example, essential cookies let you securely log in and browse our site. These cookies help us keep your account safe and prevent fraud.
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Definitions
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The Company
U’R Smile Dental Practice. means U’R Smile Dental Practice., 258 Kentwood Hill, Reading, RG31 6DR.
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GDPR
General Data Protection Regulation Act.
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Data Controller
Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed.
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Data Processor
Data Processor means any natural or legal person who processes the data on behalf of the Data Controller.
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Data Subject
Data Subject is any living individual who is using our Service and is the subject of Personal Data.
1. Principles for processing personal data
Our principles for processing personal data are:
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Fairness and lawfulness. When we process personal data, the individual rights of the Data Subjects must be protected. All personal data must be collected and processed in a legal and fair manner.
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Restricted to a specific purpose. The personal data of Data Subject must be processed only for specific purposes.
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Transparency. The Data Subject must be informed of how his/her data is being collected, processed and used.
2. What personal data we collect and process
U’R Smile Dental Practice. collects several different types of personal data for various purposes. Personal Data may include, but is not limited to:
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Email address
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First name and last name
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Date of Birth
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Phone number
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Address, State, Province, Postal code, City
3. How we use the personal data
U’R Smile Dental Practice. uses the collected personal data for various purposes:
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To provide you with services
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To notify you about changes to our services and/or products
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To provide customer support
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To gather analysis or valuable information so that we can improve our services
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To detect, prevent and address technical issues
4. Legal basis for collecting and processing personal data
U’R Smile Dental Practice. legal basis for collecting and using the personal data described in this Data Protection Policy depends on the personal data we collect and the specific context in which we collect the information:
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U’R Smile Dental Practice. needs to perform a contract with you
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You have given U’R Smile Dental Practice. permission to do so
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Processing your personal data is in U’R Smile Dental Practice. legitimate interests
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U’R Smile Dental Practice. needs to comply with the law
5. Retention of personal data
U’R Smile Dental Practice. will retain your personal information only for as long as is necessary for the purposes set out in this Data Protection Policy.
U’R Smile Dental Practice. will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.
6. Data protection rights
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. If you wish to be informed what personal data we hold about you and if you want it to be removed from our systems, please contact us.
In certain circumstances, you have the following data protection rights:
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The right to access, update or to delete the information we have on you
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The right of rectification
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The right to object
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The right of restriction
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The right to data portability
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The right to withdraw consent
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WEBSITE TERMS & CONDITIONS
Welcome to the U’R Smile Dental Practice website (“our website”). By accessing or using this website, you agree to be bound by these Terms & Conditions. If you do not agree, please do not use our website.
About Us
U’R Smile Dental Practice (“we”, “us”, “our”) operates this website. The term “you” refers to any user or visitor.
Use of Website
- The content on this website is provided for general information only and may be updated without notice.
- We aim to ensure accuracy, but we do not guarantee that all content is complete, current, or error-free.
- Information on this website does not constitute dental or medical advice. Please contact us directly for personalised clinical advice.
Cookies
- This website uses cookies to improve user experience and monitor website performance.
- By using our website, you consent to our use of cookies in accordance with our Cookie Policy.
Liability
- Your use of any information on this website is entirely at your own risk.
- We shall not be liable for any loss or damage arising from reliance on website content, to the fullest extent permitted by law.
Intellectual Property
- All content, including design, text, images, and graphics, is owned by or licensed to U’R Smile Dental Practice.
- Reproduction is prohibited without prior written permission.
External Links
- Our website may include links to third-party websites.
- These links are provided for convenience only; we do not endorse or accept responsibility for their content.
Governing Law
- These terms are governed by the laws of England and Wales.
- Any disputes will be subject to the jurisdiction of UK courts.
PRIVACY POLICY (GDPR COMPLIANT)
U’R Smile Dental Practice is committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We may collect and process the following personal data:
- Name, contact details (email, phone number)
- Medical and dental information (where required for treatment)
- Appointment and treatment records
- Website usage data (e.g. IP address, browser type)
We only collect information necessary to:
- Provide dental care and services
- Manage appointments and patient records
- Meet legal and regulatory obligations
Special Category Data
As a dental practice, we may process health-related data, which is classified as sensitive personal data. This is only done:
- With your explicit consent, or
- Where required for healthcare provision or legal compliance
How We Use Your Information
We use your data to:
- Provide safe and effective dental treatment
- Communicate with you regarding appointments and care
- Manage patient records and clinical history
- Respond to enquiries or complaints
- Improve our services and website functionality
- Meet legal, regulatory, and insurance requirements
Legal Basis for Processing
We process your data under:
- Contractual necessity (providing dental care)
- Legal obligation (compliance with healthcare regulations)
- Legitimate interests (practice management and service improvement)
- Consent (where required, e.g. marketing)
Data Sharing
We may share your information with:
- Dental laboratories and specialists
- Regulatory bodies (e.g. GDC, NHS where applicable)
- Insurance providers
- IT and service providers supporting our business
We only share data where necessary and in compliance with GDPR.
Data Retention
- Dental records are retained in line with UK dental regulations (typically up to 11 years, or longer for children).
- Non-clinical data is retained only as long as necessary.
Data Security
We take appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.
YOUR RIGHTS
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion (where legally permitted)
- Restrict processing
- Object to processing
- Data portability
- Withdraw consent at any time
To exercise your rights, please contact:
📧 contact@ursmile.co.uk
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
COOKIE POLICY
What Are Cookies?
Cookies are small text files stored on your device that help improve your browsing experience.
How We Use Cookies
We use cookies to:
- Ensure website functionality
- Analyse website traffic and performance
- Improve user experience
Types of Cookies We Use
- Essential Cookies – required for website operation
- Analytics Cookies – help us understand website usage (e.g. Google Analytics)
- Functional Cookies – remember user preferences
Google Analytics
We use Google Analytics to monitor website performance. This tool collects anonymised data such as:
- Pages visited
- Time spent on site
- Device/browser type
No personally identifiable information is collected.
Managing Cookies
You can control or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.
For guidance, visit your browser’s help section:
- Chrome
- Firefox
- Safari
- Edge
CONTACT US
If you have any questions about this policy or how your data is handled, please contact:
U’R Smile Dental Practice
🌐 https://ursmile.co.uk/
